https://www.jamiehsu.com/work daily 1.0 2025-10-31 https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384889572395-E1O8M6ZP5J6DZDVXY8KB/Faith.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384889572466-G5EARXJ5Q766AR75I98Q/Hope.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384889573052-F4C4QNCXM6HJ0XXG3KZI/Love.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384889572905-6LJVVWHX2EJMCLDX8MZN/Peace.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384889572711-XQYAHGVECBWOYSRUKJ03/Joy.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384887445279-AOXFOIBROZ95UOT9IEUG/PARROT+TUTORIAL.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384887499913-9684D3STC70VHNJXJWTA/Distant+Desert+Scene.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1384887390112-4VWC5YVEPBA486HC01NQ/LETTERS+PORTRAIT+of+Me.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1456168307309-7VFC3V3OE8QPXT9QOE72/11162015_SRS_Storewide_MARKETPLACE_Week3_Monday_F.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1456168071872-GFGYCOW8UA3W21QA4GIN/11212015_SRS_Storewide_Week3_Saturday_F.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1456168336790-G73VK1NB77O62LGI8KU7/10122015_SRS_Storewide_Week2_Monday_F.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1456168454334-TDQYFGSE0G95NKYB1W7C/11142015_SRS_Storewide_Week2_Saturday_F.gif Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1456168495665-J1JMAW4IQTQFV5VG79WP/SRS_Holiday_2015_Signature_Concept_v3.jpg Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1475496797291-159UVA5J4QNVKTG4GQE5/App+-+Start+Screen.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1475496804420-P33H0DM36YSRU6CBKOGY/Filter+Tee+Times.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1475496821997-KSEULUJSK5KPKUYGNKH6/Find+Tee+Times+-+TPC+Course.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1475496865337-N7HLDZ7J1VUMNXCAR6A4/User+Profile.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1475496835707-O9N51XDBR0QKHGMRY91A/Statistics.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/d9f0fe85-0616-4d4b-82b6-0302039d3edd/XDS+Index+Banner+-+1500w+x+1000h.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/4f928dca-2174-41fd-a1e7-69aa446bd7d7/XDS+Presentation+-+Jamie+Hsu_Page_14.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760566983182-PKWZ1TV3BRF1XOG34O6L/XDS+Presentation+-+Jamie+Hsu_Page_15.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567025189-OMFJ48O8JCV7A8EC5WD1/XDS+Presentation+-+Jamie+Hsu_Page_16.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567025666-5RWU9CKATA8NJTD7QSEN/XDS+Presentation+-+Jamie+Hsu_Page_19.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567027877-9LB3V8UTMGJY8JAOPQMW/XDS+Presentation+-+Jamie+Hsu_Page_20.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567027242-IFXKD7848GNFKKZA4QTW/XDS+Presentation+-+Jamie+Hsu_Page_21.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567028597-KZXYJXZIGXE73YZ63WLZ/XDS+Presentation+-+Jamie+Hsu_Page_22.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567029867-D64KQ987UH6WDCFP8FBA/XDS+Presentation+-+Jamie+Hsu_Page_23.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567030699-392WAB1Q8LKBDTOW2OPD/XDS+Presentation+-+Jamie+Hsu_Page_24.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567031116-USF8JFKV12ZFGB2R145P/XDS+Presentation+-+Jamie+Hsu_Page_25.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567032554-LY7IN205QHSFCX5MGVAX/XDS+Presentation+-+Jamie+Hsu_Page_26.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567032635-LS4DECFWGHEBF2RIBFQT/XDS+Presentation+-+Jamie+Hsu_Page_27.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567034328-85QXRK5OAX0DLH3OC3U5/XDS+Presentation+-+Jamie+Hsu_Page_28.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567034161-82TAF5IBWCJVUFNFSR37/XDS+Presentation+-+Jamie+Hsu_Page_29.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567039190-DOKNM460DCCNX28TWOT9/XDS+Presentation+-+Jamie+Hsu_Page_30.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567039503-RR7OHKTIY9XB5BDQA16J/XDS+Presentation+-+Jamie+Hsu_Page_31.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760567040453-N3I0Y5HCPOW9Y582LKRZ/XDS+Presentation+-+Jamie+Hsu_Page_32.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/d35236bf-9b63-4d37-a59e-939cf81a04e7/XDS+Patterns.png Work - 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1 - PLANNING Program Increment (PI) Planning Before any work started, I collaborated with business partners, product owners, and developers during the planning stages within the agile framework to make sure that all teams across the Roadside Services organization are aligned to the work over the next three months. During this process, we prioritize projects and schedule when work will be completed. https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1600285883330-2DRWAVE2I2MQVVSFWXR5/Low-Fi+Wireframe+2.png Work - 3 - WIREFRAMES & CONCEPTS I collaborated with another UX designer to move our concepts from whiteboard to wireframe. We used low-fidelity wireframes created in Sketch, to help get stakeholder buy-in, and walk them through our recommendations for the new request flow. This allowed us to quickly modify and refine without getting caught in the details. I then created high-fidelity mockups for user testing. https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1600286445092-GABALT6JJVLJ9KF8YJPY/UI+Design+-+1st+Iteration.png Work - 5 - UI DESIGN Once we discovered all of the usability mistakes, I started designing the final screens in Sketch. A big initiative of this project in addition to improving the user flow was updating the entire experience to incorporate the updated Allstate branding. I utilized a custom design system to maintain Allstate's online brand image, promote consistency, and improve efficiency. The design system included illustrations, components, patterns, icons, typography, and color. I designed the experience responsively with a mobile-first approach because most of our user base request service from their phone. https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1600288567459-U7YH8X2IU2LHX4FJUS6W/Mockups+in+Containers.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1600285521700-ZRH5I0DRRRVI5RBIXJ97/Whiteboarding.png Work - 2 - WHITEBOARDING I usually start out sketching in a notepad or on a whiteboard to brainstorm various options. For this exercise, I collaborated with another UX designer to wireframe on a whiteboard various solutions. 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https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/51c888ed-6a16-47f7-8a66-75e4a735844b/Advisor+-+Different+Parts+of+Workflow.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760647604913-SZZGA2DEONCS4P9RJ30Q/4+-+Initial+user+feedback+session.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760647614070-Z1BNSK5ZSKFDLSZORWJ4/5+-+Old+UI.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1760647622782-ICL5STLO62DQZPEKJDN6/6+-+Old+Proposed+UI.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/84c5de45-aa45-426c-bec5-02588ca2bc9a/Content+Restrictor+-+Hero+Image.png Work https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1588184138301-L3A67BMWDZYLK9THJICM/image-asset.jpeg Work 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https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense https://www.jamiehsu.com/decode-creative-inheritance daily 0.75 2020-05-01 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.jamiehsu.com/blog daily 0.75 2023-02-22 https://www.jamiehsu.com/ethics-review daily 0.75 2021-01-25 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://www.jamiehsu.com/kipp-harbor-times daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.jamiehsu.com/the-finance-pulse daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.jamiehsu.com/a-berlin-guide daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide 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https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1385587103638-QDWICGFCH016KHEQMW1L/DSC_0847.jpg Publication https://www.jamiehsu.com/about daily 0.75 2025-10-16 https://images.squarespace-cdn.com/content/v1/52826b50e4b02175816337c8/1588284262389-X2NN3E7WPJNQPT3V2NDU/Jamie%2BPic.jpg About My name is Jamie Hsu. I'm a graphic designer, art director, and just general overall nerd based in Chicago, IL. My love of colour, shapes, and simplicity inspire my designs. I love creating amazing stuff for amazing people. Branding - Logos, business cards, letterheads, brand standards manuals, websites, etc. Publications - Magazines, brochures, pamphlet layouts. Advertising - Print and digital. Sales - Just try to outsell me. I dare you. I triple dog dare you. Marketing - Ever been to your local grocery store and see all those helpful display signs by products? You're welcome. …These are just some of the few things that I do. There's so much more, just ask! 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